Monthly Archives: March 2013

Giving It Away

Audio & Video, Blog0 comments

Get Started!

Get Started!

My philosophy regarding knowledge is that it should be given away freely and shared widely with whoever asks for it. But that’s the key. You must ask.

I bring this philosophy into my work. Ask me anything regarding media and or transfers and I’ll tell you the answer. Obviously you could Google your question too but I may be of some kind of help with your problem because odds are I or someone online has had the same problem you have. In fact I have never gone to the Internet with a simple question and not found some kind of answer. Of course it might take some digging but there’s just a wealth of information out there waiting to be examined.

So feel free to ask me, how do I do this or that or what program do I use to create DVDs or how do I rip a disc and or make files to upload to YouTube. I’m here to help. Of course part of the business is having the knowledge and being able to share it with our customers. We are not stingy. No, you will find that we’re all quite a friendly and knowledgeable staff ready to help you solve your latest media crisis. For more information, please contact us here.

Friends I Can’t Wait to Meet

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The Emailer

The Emailer

I was reading a blog recently written by a very successful businessman with an interesting perspective on relationships and business. It helped me to see things differently in my own life.

The blog chronicled his rise to the top starting from a college course he took at Cal Berkeley. He basically said that his life was about posting his work, in his case music, online and sharing it with others. From time to time he would come across other people’s work that he found inspiring and he would contact them. In this way he would develop long lasting relationships via email that sometimes led to real friendships and business contacts.

I’ve never been a schmoozer. I always felt that there was something so fake about it. Up until now I’ve been very particular about the company I kept. Now, my criteria is changing. This little piece of writing has really changed the way I see things. I worry too much about monetary stuff and the fact is, things have always worked out for me in that respect. I need to really start concentrating on the big picture stuff. I want to think about creating new videos online and contributing to the world. I’ve been a spectator too long. This blog is perhaps a little on the introspective side and not all that informative. But that’s just how I’m feeling today.

Recently I have seen some incredible work in the field of video. It’s at time daunting and at other times it makes me feel good to know that this is something that I can do. It’s not beyond my means. For more information please contact us here.

Film Transfer Pricing

Audio & Video, Blog, Film & Photos0 comments

From time to time I will hear from a customer that $3/minute seems like a lot to pay for film transfers even if they are high quality, HD files.

It is then required that I give a brief description of the process which can be very arduous and trying at times. A lot of this depends on the condition of the film as far as the level of difficulty. Sometimes, it all goes off without a hitch. The film has been stored properly and it’s just an easy breezy process from start to finish. More often than not, this is not the case.

Many reels of film do not have a leader. Without that, you may lose the first couple seconds of your film. The process of splicing on leader is not always that easy. Super8 is a little easier. It’s just one of those things that for some reason or other it’s hard to do with the antiquated tools which are still the modern standard for splicing 8mm film. The smaller the film, the harder it is to get the sprockets to line up.

Sometimes the film is on the reel backwards. You may see people walking backwards or it may have just been put back on the reel backwards so the sprockets are on the wrong side and won’t feed through the projector.

The technician, (sometimes I do this work as well) also has to watch the film at as it plays. He cannot step away for any length of time because if the film becomes jammed, it can be ruined if someone’s not there to stop the projector from force feeding the film. Also, film is extremely brittle and it can snap or get caught and break very easily making more splicing necessary.

There is also reel change time which we do not charge for. Each of the smaller 50 foot reels is approximately 3 minutes. So just to get that set up is another few minutes of work.

So trust me when I say that $3/minute is actually a very reasonable price to pay for HD files. And remember we can also offer DVDs if you would like them. Keep in mind, DVD is a Standard Definition format. For more information, please give us a call.

1″ Reel to Reel Video

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Once in a blue moon a client calls about this very rare video format known as 1” reel to reel video.

The name kind of describes this format very well. Much like ¼” audio reel to reel, it’s a circular roll of video tape that is not encased in housing like VHS or other tape formats are. Because of that fact, it can be difficult to work with. However, as professionals we take the greatest care with your media and treat it as if it was our own.

The customer here has a choice of transferring to footage to computer files or to DVD. I recommend files if you would like to edit and the DVD is good if you just like to watch. Either are pretty good if you’re looking to archive or store you media and get it off of this now antiquated format.

You wouldn’t believe it but the machine is very large and cumbersome. It’s about the size of a small refrigerator.  The cost is $100/hr for these types of transfers because it is a very specialized format.

Another rare format that is sometimes mistook for 1” is ½” reel to reel video. So get out your measuring tape if you want to know for sure. We do not have a ½” reel to reel machine. This is a notoriously finicky format. For more information on 1” reel to reel transfers to DVD or file, please contact us here.


Tell Us Your Story

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Tell Us Your Story


Please share with us cool projects you are working on. It could be anything – a trip, a movie, an event or a worthy charity. We would like to share it with our community on upcoming letters. If interested, please provide a link so that we can help spread the word.

We are a community-based company and we believe that nothing is better than connecting people together with causes and projects they believe in and are passionate about.

We look forward to hearing from you.

For submitting your project, please Click Here, or go to our Contact Page.

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Protecting Your Valuable Memories

Audio & Video, Blog, FILES0 comments

Back up your really important media frequently.


Generally, most of us have 2 types of media (files) that need to be protected:

  1. Extremely valuable and often used files (these could be your job contracts, music you made and your art projects) – these files need to be backed up frequently. We recommend that you keep a separate hard drive, where you back up your files every 2-3 weeks, and store it in a safe or a secure location. Could is ok too, but keep in mind that the cloud can be breached and your personal info compromised.
  2. Extremely valuable and rarely used files (these are files that are very important, and are not used often, such as your wedding videos, family history and irreplaceable files) – while we recommend that these files be treated with the same level of care, for many of us it is simply cost prohibitive and impractical. The most practical solution is to store your drives in a safe and secure place.


What is important for us to get across is that we have shifted as a society from a tangible (physical) storage media (tapes, discs, paper) to a virtual one (files and the cloud). In the age of virtual media it is very important to remember the two main potential risks:


1. Your files can be deleted and your drive can permanently crash. It is far more common than most of us would imagine.

2. Your information can be compromised on the cloud, as well as deleted, stolen or distributed. Just think “WikiLeaks”.


Please contact us at Advanced Media when you are ready to address your media protection needs, or call us at (323) 469 0707

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