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Audio & Video

Super 8 to Bluray is here!


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Audio & Video, Blog, FILES, Film & Photos0 comments

In the last year we have added HD telecine transfers and high quality Bluray discs to our arsenal.

Now, we’re offering them in conjunction. You can have us transfer your old 8mm and Super 8 film to HD files as well as Bluray. Of course we’re still offering transfers to DVD as well because not everybody has a Bluray player. Me, for example, I don’t have one but personally I would prefer the files anyways because I would like to edit my footage and create new files to upload to my Vimeo account and share them with family members. Actually I already had my own footage transferred. I wish there had been more of it but it amounted to about 45 minutes of footage ranging from the late 70’s to the early 80’s. The colors are so beautiful and the images are incredibly sharp but I think I’ll redo them to get the HD quality. To find out more, please contact us here or call (323) 469-0707

How does our pricing work?


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Audio & Video, Blog0 comments

I get a lot of questions about pricing and I wanted to write something about how it works. It’s not always cut and dry.

Larger jobs require more thought because we give discounts for volume. Even if you have as few tapes as 10, we give 10% off. If you have 20 or more tapes, we give now give 15% off. However, some price points are very simple to give. For instance, VHS to DVD transfers cost $16 for tapes under 2 hours. 2-4 hour tapes are $25. 4-6 hour tapes (yes, they exist!) are $35. That’s because each DVD has a maximum length of 2 hours in order to preserve quality. I could record an 8 hour DVD of your material and fit it all on one DVD but then you’d have some very blurry faces and nobody wants that. I get this questions a lot. “Okay, my tape is half an hour, how much is that?” Well, it’s under 2 hours, right? So you get the picture.

I also do a lot of DVD duplications, short runs and larger runs, even replication. So if you have a DVD and you want copies, this is how much they will run you, 1-5 discs is $5/disc. 4-20 discs is $4/disc. I hope that this is helpful. We don’t really have a comprehensive price sheet. It’s complicated. I can also give pricing for audio cassette tapes. 60 minute tapes are $20 and 90 minute tapes are $25. 90 minute tapes require two CDs because a CD only holds about 80 minutes worth of audio. We also do specialty tape formats like Hi8, Video 8 and mini DV to DVD transfers. These are all $25/tape. HDV is $35 to DVD. And we can go to file with all of these formats as well. Any further questions about pricing? Please click on the word “here” or call this number. (323) 469-0707 Thanks for reading J

What is a demo reel?


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Audio & Video, Blog, Portfolio0 comments

EDITING

EDITING

Simply put, a demo reel is a short video meant to display the talents of an actor with the intention of securing future work as such.

The reel should showcase a variety of roles if possible. Mainly it should be the actor delivering a bunch of lines. Of course it has to be watchable, even entertaining because if the viewer who is hopefully in a position to hire the actor is bored or turned off, he or she will simply move on to the next demo reel. Actors are not the only people in the business who need demo reels. Directors, Cinematographers, Visual Effects Designers and Editors need them. We even cut a reel for an Art Director here at Advanced Media.

It’s a great way of saying, check me out! Look what I can do! You can show a potential client what you can do. It’s a way of showing people that you’re for real, that you’re not all talk and that you have been hired before in similar situations. You’re just the person they’ve been looking for. Also, demos can be posted to your website and you can send your potential employers a link. Many actors have more than one demo. You may need a commercial demo for getting commercial jobs. Or you may want to separate your comedy reel from your drama reel. Or you may be going out for a specific role and you just need to send a reel that showcases your talents as an action hero. Any way you look at it, these days, if you don’t have a demo reel, people in the business won’t take you seriously. If you do have a demo, and it’s good, your chances of landing a role are increased ten fold. For more information please contact us here. (323) 469-0707

Acting Job


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Audio & Video, Blog, Portfolio, PROFESSIONAL0 comments

 

I was listening to the radio last week. It was Kevin and Bean on KROQ as I was on my way to work.

Their Entertainment Correspondent, Ralph was giving off a list of TV actors along with how much they earn in a year or an episode. The numbers were amazing and I thought, “That’s why this town is full of actors.” But it’s not always just about the money. I have a good friend who happens to be a playwrite and an actor. The man loves and audience. It’s in his blood. But he complains that all of the Hollywood actors stink and that they hire the worst people possible on purpose. He says it’s the only way to reach the demographic. He’s a pretty smart guy but I might disagree with him. They could most likely find worse actors out there.

Maybe what he means is that he wants to see actors out there who really respect the craft, who are doing it for all the right reasons, not just for the money or the fame, but for the art. He also complains that Theatre has become to stagnant, too complacent and maybe he’s right. I was looking at a chart about how music has also become more homogenized and another chart showing how the major corporations have consolidated the Media industry down to a very select few. The same news stories heard all over the country with the same headlines, pretending to be different suppliers of news, all under one giant brain. Where am I going with this? I’m not sure. Food for thought, that is all. Anyways, I’ve gotta go, I’ve got blogs to write! Please feel free to contact us here. (323) 424-9309

Video to Computer


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Audio & Video, Blog, FILES0 comments

The VHS Family

The VHS Family

Apparently a lot of people out there are googling “Video to Computer” so I figured I would write about it.

The first thing you need to know is what kind of computer you have. You either have a Mac or a PC. It’s that kind of world. Very black and white in this case. If you have a Mac, you most likely want some .mov files and if you have a PC you will need the standard .avi files. That’s if you want to edit. If you just want to watch your footage, I highly recommend a DVD transfer. If you want to edit, you’d better know how or at least have the curiosity to find out, otherwise, leave it to the professionals.

A lot of people are finding out that editing is actually a lot of work and a good amount of fun too if you have a pension for it. I know I do. The hours tend to roll by like a train when I’m in the darkened editing bay. Also, Mac computers come with editing software which is very convenient. If you’re a PC user, I recommend you get Adobe Premiere. It’s a great program. There are a lot of cheap programs that I wouldn’t get involved with if I was you. It’s also pretty easy to learn and if you don’t know something, as always, please do “GOOGLE IT!” But if you need help you can always contact us here. (323) 469-0707

Video to Capture


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Audio & Video, Blog, FILES0 comments

The VHS Family

The VHS Family

Some might ask, how does one go about capturing video?

The first thing you need to know is what kind of tape it is. There are many and we transfer most of them. You have your tiny tapes known as Mini DV. You can also have the HD version known as HDV. A slightly larger tape about the size of an audio cassette tape but thicker is the Hi8. There’s another version of that known as Video8 and also Digital 8. My decks play it all. If you have something beefier than that but about the same size, you probably have a VHSC tape. These fit into an adaptor and they cost the same as a VHS to go to digital file or DVD. Or you might have film reels which are round but that’s another matter and thus another blog. So how do we capture video? Well, we set up our deck to the corresponding tape. It’s hooked up to a Multibridge Pro by Blackmagic. This converts the analog signal to digital. That goes out with an SDI output to the Mac computer. We use Final Cut Pro to Log and Capture your footage. That means we give it a name and we store it on our computer and then we store it on an external drive for you. The next step is to manipulate the data. You get to sit down and cut your video together and take out all the crud that has no meaning for anyone. That’s the main thing about editing, you have to sort out all the stuff you never need to watch again or to share again. And often you will find very interesting accidents that can occur along the way, if you’re lucky. Are you feeling lucky? Feel free to contact us HERE! (323) 469-0707

How to Transfer VHS to DVD


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Audio & Video, Blog0 comments

The easiest, fastest and often times most cost effective method of transferring your old VHS tapes to DVD is to drop them off at Advanced Media and have me do it. And yet, there are a couple of other methods which I will go over for those “Do it yourself” types. But I will caution you that it does take a long time as the tapes do run in real time and you will need some basic equipment which you may not have. I personally have 2 methods. I have an all in one VHS player / DVD recorder that I do most of my work on. In fact I have 7 of them going at all times in my office. And I have that hooked up to a monitor. I pop a blank DVD-R into the recorder and set it for a one or two hour record mode depending on the running time of the tape. Anything else and the quality will be degraded significantly. Next, I rewind the tape to it’s head. Then I press the transfer button and like magic, presto chango, the transfer begins. When it’s all done, I can finalize the disc. This part is very important. If you don’t finalize it won’t play back in any other players except the one that created it. After that, I print a label on my disc and pop it into a slimline jewel case. Then I rubber band it to the original tape to avoid any kind of confusion and I move to the next tape. The other method, I won’t bore you with. It’s much more involved. I will give you a basic rundown though. I digitize the tape using a piece of hardware that converts the analog signal into a digital one and this also goes in real time. After the digital file is created, I can author the DVD in DVD studio pro. This involves encoding new DVD files and I need not go into it. But that’s it. That’s how you transfer your VHS to DVD. Any questions? Feel free to contact us HERE with any questions. (323) 469-0707

Subtitling and Captioning Services


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Audio & Video, Blog0 comments

Besides Media Transferring and Video Production, Advanced Media has a sister company that specializes in post-production services called HD Creative Services. Post-production services deals with many things such as Tape Dubbing, PAL to NTSC Transfers, Coloration, Subtitling/Captioning, Editing, and much more.  We work with many high profile companies like Millennial Films and MTV.  Just another way how we strive to be your one stop shop for all your Media Service needs.  For more info on Subtitling and Captioning visit our sister site.

Recent Subtitling Projects:

Recently we added subtitles to a feature length Japanese Anime.  The client provides us with the feature and a script with the time codes.  We used the latest software to ensure accuracy and a quick turnaround to make sure the client got what they wanted in no time at all.  We also recently added broadcast captions to several EPKs for feature films.  Recent projects included: The Descendants, Alvin and the Chipmunks: Chipwrecked, and Shame.  We believe that adding captions because everyone has the right to be informed and entertained.

Why you should Give us a Call:

Because we do so many PAL to NTSC and NTSC to PAL transfers many foreign companies come to us for their subtitling needs.  Subtitling is very important in marketing and sometimes mandatory in showing your project to various areas of the world and so we take accuracy and friendly services as high priorities.  Contact us if you would like a free quote.

Music Video Production


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Audio & Video, Blog0 comments

It’s difficult being a musician these days. Record Labels are slowly being phased out and illegal downloads have made it extremely difficult to make being a musician a lucrative career. The once great MySpace is now primarily for bands to post new music, tour dates and blogs to get that all important word-of-mouth out. How can you expect to compete with technology? By using it to your advantage.

MTV may not have aired a music video since the Macarena but that doesn’t mean Music Videos are no longer useful in getting your band noticed. It just means budgets are no longer that huge! This is great news if you don’t have deep pockets but still want to make a creative and professional looking music video for your band. Which is why we provide Video Production Services.

They don’t all have to be as clever and difficult as OK GO’s Rube Goldberg video for ‘This Too Shall Pass’. Look at the Black Key’s video for ‘Lonely Boy’. It’s as simple a music video as can be: one set up, one take and it’s simply a man dancing to the song and it has 7 million views and counting.

You need to get your video out there, and we can help with that. We provide affordable video production services in the Los Angeles area and we have a lot of experience in working with feature films and with MTV’s Lingerie Football League. Create a mini documentary with your band or a web series to tell a story about your band.

DVD vs. Digital Transfers


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Audio & Video0 comments

Every day I get calls from people with analog formats like VHS, Hi8, Video 8, 3/4”, Beta SP and many others who would like to transfer their tape to DVD and/or file. That’s why I’m writing this blog to explain the differences between DVD and digital files. The first thing to consider is, what is the intended use of the media? For instance, someone has an old family video tape on VHS and they simply want to watch it at home but they no longer have a VHS player. In this case, I would recommend a straight transfer to DVD. On the other hand, if the client wants to be able to edit the footage and cut out certain scenes, add music and some simple text titles, then I recommend a file. Anyone looking to edit their footage is probably better off with a file because the process of creating a DVD involves compressing the video. This means that some quality is lost in the transfer. Exactly how much quality is lost? That’s very difficult to answer. The DVD recorders that we use are top of the line. They determine the compression formula, and the  result is very high quality DVDs. With a file, there are many more options as far as compression is concerned and I won’t bore you with the details but it is easy to give a client a file that has no loss in quality whatsoever. In many cases it’s best for the client to have both forms of media because the file can work as a back up and the DVD can be great for displaying content for friends and family.

Often people don’t understand the difference between a DVD and a file because after all, isn’t a DVD digital? Yes. However, a DVD is made up of many different files that work together to play in your DVD player whereas a file is a single, self-contained unit able to be played in various applications like QuickTime. The file can be easily manipulated without any extra steps. Furthermore, the file is only going to play on a computer and a DVD will play in a DVD player or computer.

Another question arises, “Can I create digital files from the DVD that I can use for editing?” The answer is, yes you can as long as you have an application that can do it and the know how to complete the task. It can be very frustrating if you have neither and it could possibly be very time consuming. At Advanced Media we provide this service for a reasonable rate. The process involves transcoding and creating new files to be used for editing or uploading to the internet. For clients looking to pull clips from a DVD for the purposes of editing, we recommend .mov files, also known as QuickTime files. These are known as cross-platform files, meaning they are accessible by Mac as well as PC computers.  In the case of uploading files, we use the Mpeg-4 file format utilizing the now famous H.264 compression. Your videos will be more compressed but there’s really no getting around it. We do our best to maintain the highest quality while creating files small enough to enable people all over the world to stream your content. This makes sharing easy and fast. It’s just a click away .

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