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At Advanced Media we are committed to Preserving Your Memories. Call us for Free Consultation

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Here at Advanced Media, we have been blessed to have served the Great Los Angeles and the South Bay for many years, by preserving thousands of families precious memories and converting them to high quality files and DVDs that they can enjoy and share with their families.

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It is very important for us to maintain a very high level of quality and professionalism, as well as retain an affordable community pricing, because we want to continue and serve many more thousands of famlies and help them and you experience the wonderful moments we all cherish.

We are here for you at Advanced Media. You will always find a friendly voice behind the phone and a smiling face behind the desk. It is our duty to ensure that you family history is preserved.

Call us at (323) 658 6102

or email us at info[at]advancedmediallc.com to get started

Visit our website

View us on Yelp

 

 

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Our New Location Kind Of Rules!

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Co-production

We’re pretty well settled into our new location on Fairfax avenue.

We started the move in April and here it is the beginning of September and we’ve added a lot of new services to meet your video needs as well as shipping needs.

We’ve added FedEx ground and express shipping with pickups every weekday. Last drop off is 4pm. That means we can ship anywhere in the US and we handle international shipments. On top of that, we’re a USPS authorized ship center. That means if you need to send something fast and cheap, we’re here to help you and we’ll even box it up for you.

That being said, some things never change. We’re still doing all of the great deals on video services and transfers to DVD and or files. That means analog to digital transfers and if you don’t know about us, please read the Yelp reviews. There’s a lot of positive feedback that we’re getting and I personally am very proud of that.  I just noticed that we have 5 stars! Pretty sweet.

Here’s a quick link to the yelp so you can see what other customers and clients have had to say. Thanks for reading.

http://www.yelp.com/biz/advanced-media-los-angeles-2

Why convert your DVDs to Files?

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WHY CONVERT YOUR DVDs TO FILES? (and how we can help)

 

If you google “convert DVD to files” you will get a myriad of option coming up, such as “how to rip your DVD”, “the best ripping tools”, “how to convert AVI files”, “DVD ripping FAQ” and many more. Today, there are many ways one can convert their DVDs to files (or “rip” in lingo talk). So which one should YOU choose?

 

The first question you want to ask is WHY.

There could be a number of reasons why converting your DVD to files or PC would be a good option to go. Perhaps you want to share some of your memories with others. Perhaps you are looking for another archiving solution. And perhaps you are seeing that new computers are no longer equipped with DVD drives, and new mobile devices simply do not have them. Either way, converting your DVDs to files may be an important for you.

The next question is of course HOW

When most think of HOW, they mostly think of the actual physical process, however, that is only part of the entire solution. The HOW actually entails several steps:

1. WHERE will the files be stored

2. WHAT type(s) of files do I need (or WHAT is my purpose)

3. WHAT process would get me the best VALUE

Let us try and address some of these questions:

 

1. WHERE will the files be stored

A true strategy for successfully converting your DVDs to files would factor in such considerations as WHERE would I store these files?

After all, it would serve one very little to have them convert their DVDs to files and PC (or Mac) only to find out later that somebody deleted their files. Since file space is completely virtual (non-physical), files can be instantaneously deleted. In addition, saving them into an old and shaky drive can simply mean that the drive may fail soon. It is always recommended that you buy a brand new drive and keep it away from family members, friends etc. We at ADVANCED MEDIA, recommend the LaCie & G-Technology brands.

 

2. WHAT type(s) of files do I need (or WHAT is my purpose)

When you think about file type, you want to go back to question #1 – WHY. Internet sharing purposes are much different than archival purposes, which in turn are still different than file editing purposes. Since there are so many file types today, knowing which type you need will play a very critical role. The #1 rule of file space is that each file to file conversion reduces the image quality. Make sure you know ahead what file type to use. Contact us at ADVANCED MEDIA for additional help.

A good rule of thumb would be the following:

Mac users: ProRes for editing, ProRes HQ for archival, H.264 for internet

PC users: Uncompressed AVI for archival, compressed AVI for editing, H.264 for internet

Please keep in mind that this is a generic and informative in nature recommendation. There are far more options out there

 

3. WHAT process would get me the best VALUE

Once you have figured out everything else, you are truly ready for this phase – WHAT process to choose. You can do it yourself following directions on the internet. You can buy software or hardware that can help you achieve these goals. Or, you can use a professional company to help you get EXACTLY what you need.

We would highly welcome and encourage you to ask us any question you may have at:

ADVANCED MEDIA & MAIL

(323) 658 6102

CONTACT US HERE

 

Please contact us at Advanced Media when you are ready to address your media protection needs, or call us at (323) 469 0707

Email this page to a friend

 


On Difficult Clients

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Almost everyone I’ve met here as the office manager of Advanced Media has been very friendly and kind but once in a while a difficult client can present a real challenge.

Recently, I had an experience with a client who demanded a lot of my time and energy. The job was simple enough. It was digitizing analog tape to file. The client requested a fast turnaround and on top of that a discount. I was happy to oblige and the job was ready very quickly and it was picked up promptly. I thought that was the end of it.

I got a call the following week regarding the job. The client asked me to look at the files because there were a number of things wrong with them. There was one very valid point on 2 of the videos. I looked over the rest and did not see a problem but I agreed to redo the job out of a strong wish to never see any customer unhappy.

The job was ready a few hours later and the client came in to review the tapes and was happy with the perceived improvement of the quality. However, there was another problem with the color. I tried in vain to explain that different monitors have a different calibration and that I would be happy to do some color and brightness corrections but that there would be a small fee because it was extra work. The client was not satisfied with this so I promised to give a full refund. It got pretty tense in there and I thought about it a lot that night and the following morning. I was really not happy with the way everything happened. It seemed to be out of my control and unfair. Hadn’t I used these systems on hundreds of tapes and nobody had complained on any previous jobs. I wondered if the systems had been altered in some way or if I had missed something.

I came to the conclusion that I would make a final offer that I would do the color and brightness correction free of charge. After all, it would probably only take about an hour to get them looking polished. When I received an email regarding the job, I was actually deeply touched. The client requested that I send the refund but the way she said it made me feel really good. My initial reaction the day prior was to want to be done with the job and to move on but the only way I could get closure was to make this final offer, to know that I had done everything possible. But when I received this email, I knew that I had been guided by some mysterious force within, to do the right thing and I’m glad for that.

Pre-Production

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One of the many services we now offer is video production.

Many people don’t realize that a lot of planning has to go into production for the shoot to go off without a hitch. There are always many factors to consider from location to talent to equipment choices.

Many actors want to write and shoot their own scenes and they need to hire a little crew that is both affordable and efficient with the skills necessary to create a quality product. We work hands on with our clients to help them plan it all out and to ensure that any snags or obstacles can be overcome. Our lead producer will request a copy of your script as well to aid in that planning.

It’s important to know that it doesn’t all just happen on it’s own. There are decisions to be made along the way, some artistic (which we leave up to you) and others more on the technical side, which our team has experience with.

So whether it’s your vision coming to life in the form of a scene or a monologue or a live event such as a play or a performance, leave it to the professionals to get the job done. In the end, only professionals can be held accountable if something goes wrong. Please contact us here for more information. Thanks for reading.

Services We Provide

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Pretty much every day a customer will ask me point blank, “What else do you guys do?”

Within the Advanced Media umbrella there are actually several small companies and we all work together. Between us, we do everything from transferring VHS to DVD to feature film finishing. Mainly, we deal with picture but we do have a couple of sound experts on call.

My department mainly handles analog transfers to digital. So whether it’s an old tape that you want put to DVD or to disc, or a tape you need digitized to file, I’m your man.

Other services I provide are DVD and CD duplication as well as data management. I can also help you upload files to the web and help you manage your content. We really try to cover all of the bases as far as media is concerned and we are always looking for ways to keep up with the ever changing media market. There’s been a million little changes over the last couple of years and we’re changing along with the environment, adapting at every curve. Feel free to contact us with any questions you might have by clicking here.

Running Down A Dream

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Tom Petty and the Heart Breakers are playing a series of shows at the Fonda this April and it’s looking like tickets are upwards of $400. If Petty is running down a dream of earning giant mounds of cash, I think he can quit dreaming.

I was a little surprised to see the prices. I figured maybe I could find something for eighty or so dollars. He’s playing so many shows there. It doesn’t seem fair. But I would say that he has inspired me to be tenacious and to keep moving forward in times of adversity. My life hasn’t always been easy and even now in times of prosperity I find that I have difficult challenges ahead. And when that magical song comes on the radio and reminds me of a time before Tom Petty was rich or famous or a house hold name, he was just some kid with a guitar running down a dream and writing brilliant songs.

He was always hanging around Dylan and the Byrds but they just thought he was a copycat version of themselves and didn’t pay him much attention until his first album in 1976 turned out to be a monster hit. The album didn’t go gold for a couple years. Turns out we’re still listening to “American Girl” today.

I thought it was funny in the 1990’s when Johnny Cash was covering songs like Beck’s Row Boat and Soundgarden’s Rusty Cage, not to mention NIN’s Hurt! Had the old man lost it? Had he finally run out of songwriting steam? Perhaps he had but his cover of running down a dream is pretty sweet. I love the first verse about how Petty’s singing with Del Shanon Little Runaway (a very sentimental song for me) and flying down the road, probably in some relic piece of steel.

In the 90’s when I first became aware of Tom Petty’s music with the hit Free Falling I thought it wasn’t all that great but then I listened to everything else and it turns out that classic rock is the only music for me. So what’s my point? What does this have to do with anything? I saw CSNY for $45 a few years ago and I don’t think Petty or anyone is worth $500 to see them perform. I can’t think of anyone I’d plunk down half a grand to see play a few songs over an hour or two. Can you?

Production Jobs

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Let’s face it, a lot can go wrong in any production.

I recently watched a film recommended to me by one of my long time clients by the name of Lost In La Mancha. It’s a documentary about Terry Gilliam’s failed attempt making a film about the fabled Don Quixote from the book by Cervantes. I actually know one of his descendants but I digress. The film is really about the folly of man and Orson Wells also failed in his attempt to bring the story to the big screen. Some would say that the project is cursed.

The 2nd day of shooting was marred by a deluge that destroys most of the equipment and permanently deranged the landscape. A few days later the actor playing Quixote, Jean Rochefort is flown to France due to an ailment. It seems that one day of riding a horse in bad weather has led to irreversible back injuries for the aging star. This was the dream role of a lifetime for Rochefort and eventually the film went under when he was unable to return.

So you see dear reader that even the best laid plans of mice and men can be torn asunder by an act of God or an unlucky break. That being said, we offer production and tend to work indoors in sunny Los Angeles, California, my hometown. It’s been said that you can hire a professional or you can rely on a amateur. The amateur creates problems and the professional fixes them. So take your chances with your production jobs. Or on the other hand you could call a professional. Click here for contact info. Thanks for reading.

Turning Media into a Business Card

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I think it’s important to remember that we are not simply judged by what we look like or how we look or who we think we are but we are judged by others mainly on what we actually do.

That’s why examples of your work on video are so important today. The video allows someone to view your work remotely without ever having to go through any hassles. You want to make these examples of who you are accessible and easy on the viewer. Especially when that viewing may be considering you for hire.

That is often the case with actors. But it holds true for Cinematographers, Directors, Stylists, Editors, VFX Editors and pretty much any media professional. An agent may never contact you. That producer may find out about you randomly through a friend and they may Google your name. If a video comes up, guess what, you’ve just become much more credible as a candidate. It says, this is someone who is still actively perusing a goal.

I have actors tell me all the time about how nobody will take them seriously without a reel or that the reel has nothing to do with them as an actor and I really don’t understand. This reel is what you’re being judged on. So let’s polish it up and make it look as good as it possibly can. Let’s make it shine because I guarantee you, your competition is doing this and there’s a reason. Anything you can do to get an edge is worth trying. For more information please contact us here.

Technology That Empowers

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I remember a time when the extent of my power in regards to media was simply as a recipient.

I only had the power of choice about what to watch on television, really. The world was dominated by networks run by strange men and women running around in grey suits in unimaginably tall buildings that wouldn’t let guys like me inside. Luckily all that has changed.

Well of course there are still networks but now the little guy has a voice. We have sites like Youtube and Vimeo to share our videos with the world. So now that there’s a free forum to share on that effects the demand for content. Now anybody can make a viral video that everyone on the planet sees, as long as it’s interesting enough. That’s the key.

Also, pro grade cameras are still not cheap but they’re more inexpensive and smaller than ever. Editing software is also abundant. Internet access is a must in today’s world. So what are you waiting for? An idea?

Me too. Now, all I need is a big idea and I can share it with the world.

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